Overview

Architected an AI-powered data enrichment platform that revolutionizes how life sciences organizations connect first-party CRM data with the National Provider Identifier Registry. Designed to drive precision targeting and accelerate omnichannel launch execution.

Case Study

Led cross-functional initiative that transformed manual data operations into an automated intelligence engine. Delivered 88% match rate accuracy while reducing enrichment cycles from weeks to hours—directly enabling $8M+ in campaign activation and establishing a scalable foundation for AI-driven segmentation across global markets.

Key Features

• AI-driven enrichment engine with NPPES API integration
• Advanced specialty/taxonomy filtering and validation
• Audit-ready compliance framework for campaign data sets

Overview

Architected a comprehensive GTM strategy framework that unifies competitive intelligence, market research, and product positioning to accelerate life sciences launches. Designed to drive strategic alignment across Product, Marketing, Sales, and Medical Affairs—transforming market insights into actionable commercial strategies and measurable launch success.

Case Study

Led strategic research and GTM planning for three major pharma product launches, establishing a repeatable framework for market analysis, competitive positioning, and channel strategy. Conducted primary and secondary research across 500+ HCPs, synthesized competitive landscape analysis, and developed multi-channel launch strategies that drove 35% faster time-to-market and $12M+ in first-year revenue. Established cross-functional alignment through strategic storytelling and data-driven insights—translating complex clinical value propositions into compelling commercial narratives for field teams, digital channels, and key stakeholder audiences.

Key Features

• Comprehensive market research and competitive intelligence framework
• Strategic product positioning and messaging architecture
• Multi-channel GTM strategy and launch planning
• Customer segmentation and persona development with HCP insights
• Commercial forecasting and scenario modeling
• Cross-functional stakeholder alignment and strategic storytelling
• Launch readiness assessment and performance tracking dashboard

Overview

Architected an enterprise ABM platform that unifies HubSpot and Salesforce workflows to deliver personalized, multi-channel campaigns at scale. Designed to drive pipeline velocity, optimize lead-to-opportunity conversion, and establish predictive account scoring for high-value life sciences targets.

Case Study

Led strategic initiative to transform fragmented demand generation into a unified ABM engine across 200+ target accounts. Established automated lead nurturing workflows, dynamic account scoring, and cross-functional alignment between Marketing and Sales. Delivered 45% improvement in MQL-to-SQL conversion rates, 3.2x increase in pipeline velocity, and $4.5M in marketing-sourced pipeline—while reducing manual operations by 80% through intelligent automation and AI-powered personalization.

Key Features

• Unified HubSpot/Salesforce workflow automation with bi-directional sync
• AI-powered account scoring and predictive lead routing
• Multi-channel ABM orchestration (email, paid media, content, events)
• Dynamic audience segmentation with real-time intent data integration
• Automated lead nurturing with stage-based personalization
• Marketing attribution and pipeline analytics dashboard

Overview

Established a unified tracking and governance framework that brings structure, scalability, and strategic insight to multi-million dollar pharma paid media portfolios. Designed to foster alignment across agency partners, internal teams, and technology platforms.

Case Study

Drove adoption of standardized campaign taxonomy across 15+ cross-functional stakeholders, unifying tracking strategy for programmatic, social, and paid search channels. Delivered 20% improvement in marketing ROI through data-driven optimization and real-time performance visibility—establishing the foundation for predictive analytics and AI-powered campaign planning.

Key Features

• Bulk UTM generation with governance controls
• Centralized metadata management for channel, product, and campaign taxonomy
• Multi-platform analytics integration and reporting dashboard

Overview

Architected a comprehensive data cleansing and standardization platform that transforms fragmented CRM systems into a unified commercial intelligence engine. Built to enable predictive analytics, audience segmentation, and omnichannel campaign orchestration at scale.

Case Study

Led strategic initiative to consolidate legacy and modern data sources for a high-stakes medical device launch. Established automated validation workflows that reduced segmentation errors by 65% and accelerated campaign deployment by 40%—creating the data foundation that powers AI-driven targeting and personalization across all commercial channels.

Key Features

• Automated deduplication and validation engine
• Universal schema framework for multi-system consistency
• Real-time data quality dashboard with predictive alerts

Overview

Developed a sophisticated HCP list-building platform that empowers commercial teams to rapidly identify, segment, and activate specialty-specific provider audiences. Designed to accelerate field enablement and drive precision in digital and omnichannel campaigns.

Case Study

Partnered with Sales and Medical Affairs leadership to establish a scalable audience intelligence capability. Reduced provider list creation time by 75% while enabling advanced cross-specialty segmentation—directly supporting launch readiness for three major pharma brands and driving measurable improvements in field team productivity and targeting precision.

Key Features

• Comprehensive specialty and practice group data extraction
• Custom workflow builder with AI-powered enrichment
• Enterprise export capabilities with compliance validation

Overview

Architected an enterprise-grade campaign planning and automation platform for CM360/DV360 programmatic ecosystems. Built to eliminate operational friction, ensure compliance, and accelerate time-to-market for complex omnichannel media launches in highly regulated pharma environments.

Case Study

Led product vision and cross-functional execution to transform manual campaign trafficking into an intelligent automation engine. Delivered 90% reduction in setup time and eliminated naming/taxonomy errors across video, display, audio, CTV, and native formats—enabling commercial teams to deploy sophisticated omnichannel packages in minutes while maintaining audit-ready compliance. Platform now supports $10M+ in annual programmatic media activation.

Key Features

• Universal campaign naming and taxonomy framework
• Dynamic site/product/format management with version control
• CM360-ready bulk export with real-time validation
• Compliance dashboard with error detection and governance controls
• Full-spectrum format support: in-stream video, display, audio, CTV, OLV, native, DOOH